Creativity is not design. Creativity has nothing to do with design. Creativity is bound by no laws, rules, or strictures …which is perhaps why it’s so intoxicating […]. Design, on the other hand, is based entirely on math, psychology, human perception, and a host of rigid rules and laws […]
— Andy Rutledge (Creativity is Not Design)
Full article: http://astheria.com/design/learn-about-design-not-making-things-pretty